Work · Maccam Network

Results are a consequence.
Strategy is where everything begins.

12documented projects
4regions
9sectors
Since 2007solving challenges
How we work each project

We don't start with the solution. We start by understanding the problem.

No two projects are alike. Before proposing anything, we understand what's happening, why, and where the real opportunity lies. Each project documents that path: the problem, the analysis, the strategy, the decisions, the implementation and the result.

Our methodology

Six stages, one direction.

  1. 01

    Problem

    We listen to what the business truly needs to solve.

  2. 02

    Diagnosis

    We look for the cause, not the symptom.

  3. 03

    Strategy

    We decide what to do, in what order, and why.

  4. 04

    Implementation

    We build the solution with intent, not by default.

  5. 05

    Results

    We measure what matters to the business.

  6. 06

    Learnings

    Every project leaves method for the next.

Documented projects

Each project, a problem solved.

Every project starts from a concrete business requirement. Open a card to read the client challenge, our strategic intervention and the result.

North America Female empowerment · Loyalty

Life Time

Client challenge

Life Time needed a loyalty program for the participants of its female empowerment initiative: a way to recognize their journey and strengthen their bond with the brand beyond a one-off perk. The project required defining the relationship strategy, the experiences and all the associated communication.

Our intervention

We designed a recognition-driven loyalty strategy, structured around differentiated experiences, communication and gifting. We defined the program's brand image and coordinated every touchpoint to turn the relationship with the participants into a lasting brand asset.

Strategic outcome A stronger bond with the participants, built on recognition and experience rather than price.
Capabilities Applied
  • Loyalty Strategy
  • Recognition
  • Experiences
  • Communication
  • Brand Image
South America Automotive · E‑commerce

Llantas Run Flat

Client challenge

Llantas Run Flat needed to relaunch its business on a new digital infrastructure: the existing platform couldn't support its growth ambition. The project required rebuilding the entire sales, management and visibility ecosystem — not just redesigning a website.

Our intervention

We rebuilt the ecosystem from the ground up: we developed an e‑commerce platform with a custom CRM and an entirely new architecture, and implemented an SEO strategy, technical optimization and process automation. We applied artificial intelligence to image optimization and to improving operational workflows.

Strategic outcome A proprietary digital infrastructure —sales, management, automation and visibility in a single system— ready to grow and scale.
Capabilities Applied
  • Digital Infrastructure
  • E‑commerce Development
  • Custom CRM
  • SEO Strategy
  • AI Automation
South America Beauty · Brand event

L’Oréal

Client challenge

L'Oréal needed to produce its After Color brand event under a single direction that unified communication, production and experience. The project required end-to-end coordination of every piece and every moment, from strategy to on-site execution.

Our intervention

We ran the event strategy, communication and end-to-end coordination as a single operation. We managed preproduction, production, filming and postproduction, ensuring every piece served one direction and the brand experience.

Strategic outcome An integral execution where communication, production and experience all worked under one direction.
Capabilities Applied
  • Event Strategy
  • Communication
  • End-to-End Coordination
  • Production
  • Brand Experience
North America Technology · Digital advertising

PlusView

Client challenge

PlusView needed to turn a network of screens installed across venues into a profitable advertising medium. The project required defining the business model and commercial strategy before building the technology: creating a business, not just a product.

Our intervention

We defined the business strategy, the commercial model and the profitability plan. On that base we designed the technology architecture and developed the core components of the software and commercial ecosystem that monetize the medium at the point of sale.

Strategic outcome The strategic foundations of a scalable business: a defined model and a technology architecture prepared to monetize a media ecosystem at the point of sale.
Capabilities Applied
  • Business Strategy
  • Commercial Model
  • Profitability Plan
  • Technology Architecture
  • Software Development
  • Ecosystem Design
South America Automotive · Events

Mitsubishi Motors

Client challenge

Mitsubishi Motors needed a commanding presence at an event where it shared the floor with the sector's leading brands. The project required conceiving, producing and implementing an integral stand able to represent the brand at the level such a stage demands.

Our intervention

We approached the stand as an integral project: we developed the graphic line, coordinated the teams, managed general production and executed the full implementation — from concept to the last piece assembled — as a brand experience in the space.

Strategic outcome A large-scale project taken from concept to the last piece assembled on-site.
Capabilities Applied
  • Graphic Line
  • General Production
  • Implementation
  • End-to-End Coordination
  • Brand Experience
Global Technology · Digital platform

SmartFood360

Client challenge

SmartFood360 needed to develop a technology platform able to integrate business, product and digital experience into a single ecosystem ready to grow. The project required defining both the commercial strategy and the entire technology architecture from scratch.

Our intervention

We ran a strategic research phase to define the business model, the commercial architecture and the user experience. On that base we designed the web platform and the multilingual application, along with the entire technology architecture and end-to-end implementation needed to support its growth.

Strategic outcome A technology business raised from its foundations —business, product and technology integrated— on a platform ready to grow.
Capabilities Applied
  • Research
  • Business Strategy
  • Commercial Model
  • Commercial Architecture
  • Technology Development
  • Web Platform
  • App
  • UX
  • End-to-End Implementation
Europe Tourism · Digital platform

Club Tour France

Client challenge

Club Tour France needed a digital presence worthy of its reputation and its international operation. The project required developing a bilingual platform able to sustain the brand's credibility with clients in the European market.

Our intervention

We fully modernized the digital presence: we defined the strategy, developed a bilingual platform and strengthened the digital experience for international clients, with SEO built in from the start.

Strategic outcome A bilingual platform matching the international reach of the business.
Capabilities Applied
  • Digital Strategy
  • Web Development
  • Bilingual Platform
  • Digital Experience
  • SEO
South America Retail · Software

Radionet — Tottus

Client challenge

Tottus needed to stop paying for its background music as a pure cost and turn that expense into an asset. The project required developing a proprietary broadcasting system for its entire store network and incorporating a model able to monetize it.

Our intervention

We developed a nationwide broadcasting system with proprietary software and remote administration. We incorporated advertising spaces managed from a proprietary platform, turning an operating expense into a new revenue source.

Strategic outcome An operating expense turned into a new commercial opportunity —a functional need turned into a revenue source.
Capabilities Applied
  • Software Development
  • Broadcasting System
  • Remote Administration
  • Monetization Strategy
South America Consumer goods · Internal communication

Ambrosoli

Client challenge

Ambrosoli needed to strengthen employee integration and improve its workplace climate. The project required an internal-communication action that brought the brand closer to its own people, beyond a simple celebration.

Our intervention

We designed a BTL activation as an inward-facing brand experience: a strategy built around the brand character, with animation, interaction and gifting, under end-to-end coordination that turned a day into a message.

Strategic outcome An internal-communication and brand-experience action aimed at strengthening integration and the workplace climate.
Capabilities Applied
  • Strategy
  • Internal Communication
  • Brand Experience
  • BTL Activation
  • End-to-End Coordination
South America Healthcare · SEO

Ginecomastia.com

Client challenge

Ginecomastia.com needed to gain digital authority and rankings in a highly demanding healthcare category. The project required a technical SEO strategy able to strengthen the domain's authority in a sustainable way.

Our intervention

We carried out a full SEO audit and defined an authority-focused positioning strategy, with clear, prioritized technical recommendations to sustain organic growth.

Strategic outcome A clear SEO foundation and a technical roadmap to sustain authority and positioning.
Capabilities Applied
  • SEO Audit
  • SEO Strategy
  • Domain Authority
  • Technical Recommendations
South America Consumer goods · Brand activation

Veet

Client challenge

Veet needed to meet its consumer where they already were —on the beach, at peak season— and turn that encounter into a memorable experience. The project required designing a brand activation with direct impact and content generation.

Our intervention

We designed a BTL activation as a brand experience: direct interaction with consumers, brand awareness and communication, with content generation as a natural consequence of the experience.

Strategic outcome An activation with a strong audience response that brought the brand closer and left valuable content and interaction.
Capabilities Applied
  • Activation Strategy
  • Brand Experience
  • BTL Activation
  • Communication
  • Content
South America Brand · SEO

Estática FC

Client challenge

Estática FC needed to consolidate its brand authority where people actually search for it. The project required strengthening its digital presence and positioning, aligning communication with that direction.

Our intervention

We combined an SEO audit, digital strategy and positioning work with communication recommendations, giving the brand's presence a clear strategic direction.

Strategic outcome A clear strategic direction to reinforce brand presence and authority.
Capabilities Applied
  • SEO Audit
  • Digital Strategy
  • Positioning
  • Communication

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